What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, audio, and video ads, and easily track your ad performance using the reports available in your account.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. Ask us for more details about the cost of advertising with Google AdWords.
Google and Google AdWords
Objective: Learn about Google search and Google AdWords, and see how AdWords relates to the concepts of Internet search engines and keyword advertising.
Google Search Back to Top
As a search engine, Google gathers and organizes a multitude of information from the Internet, then makes this information available to online searchers throughout the world.

Users can simply visit the Google homepage or other Google domains, enter a search query (terms related to information they'd like to find) into the search field, and click Google Search. Google returns a variety of search results — including lists of files, articles, documents, and websites — that are all highly relevant to the query. (If a user clicks I'm Feeling Lucky, the user goes directly to the first website or document in the Google search results.) Users can also search for results within Google Images, News, and other specialized Google services.

Search results appear on the left side of the page. It's important to note that Google doesn't accept payment to place websites or documents in search results. However, advertisers can purchase Google AdWords ads, which appear on the right side of the page, and sometimes above the search results.

Google AdWords Back to Top
Google AdWords is Google's advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business. So how is it possible to show your ads only to the most relevant audiences? The answer is keyword-based advertising.

When a searcher visits Google and enters a query — say, good beginner guitars — Google displays a variety of relevant search results, such as links to articles containing guitar purchasing advice, or websites dedicated to novice musicians. Google also displays AdWords ads that link to online businesses selling guitars, music lessons, or other products and services related to the query.

For example, imagine that you own a music store carrying a large selection of guitars. You could sign up for an AdWords account and create ads for entry-level guitars in your inventory. For each of your ads, you might select keywords (single words or phrases related to your ad's message) such as beginner guitars or entry-level guitars.

Once you activate your account, your ads would be eligible to appear. That is, the AdWords system would constantly seek out search queries related to the keywords you've selected, then display your ads to highly targeted audiences. In short, you'd be advertising directly to an audience already looking for you.

Google AdWords Ads Back to Top

Google AdWords offers a variety of ad formats. The most common format is text ads, followed by image (and animated) ads. Additional formats available include video ads, local business ads, and mobile ads.

A typical AdWords text ad looks like this:

Try Google AdWords
Maximize your ROI. Attract
new customers. Sign today.
Your Website.com

We help create your ads

We work with you in creating ads and selecting keywords, which are words or phrases related to your business.

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers

People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started – Google will help you create one for free. It's that easy!